Faced with long-standing criticism of the card collection system by players, DeNA announced a major reform plan for the Monument Card Game, the BMCTG pocket. The persistent voice of grievances in the community since the game went online has also led to a decline in the player retention rate, which has been confirmed in recent financial statements.
According to the company ‘ s latest financial report for the first quarter of 2025, there is now a decrease in the number of old players who insist on playing compared to the first years. Companies acknowledge that the decline in player retention rates and the frequency of log-in has become a key challenge. Many players criticize card collection systems for being too dependent on luck and fees, leading to chronic power shortages.
DeNA adds: “Initiatives to increase retention rates and login frequency, such as optimizing collection experiences, are our key goals, and DeNA plans to boost player retention rates through major changes in the collection system. The company also indicated that a major update would be launched by the end of 2025 to make the experience of collecting cards easier and more productive. While specific details have not yet been disclosed, communities have begun to speculate on possible directions for changes, such as the introduction of a generic card-packing crediting system or a soft bottoming mechanism.
DeNA’s FY2025 Q1 financial paper shows strong performance of the Monroe TCG pocket, with 39 million active monthly players, more than half of which come from markets outside Japan. For a mobile end-to-end setup card game (TCG), the data secures it at the top of the product class. However, compared to the previous quarter, the loss of players was significant, with data released from January to March 2025 showing an average of 51 million active users during that month.
“The Dream TCG Pocket Edition” was developed by DeNA in collaboration with Bogo Dream and Creatures Inc., a hand-show based on the Dream IP set. By February 2025, the total number of game downloads had exceeded 100 million in 150 countries and territories. Also, 60 million times in mid-December 2024 showed an alarming growth rate.
That is why the upcoming system reform is of particular importance. By addressing one of the most ill-affected systems in the game, DeNA wants to enhance its long-term participation. Similar practices can also be seen in games such as The Wild Wrestling, such as the removal of master grades and the increase in the free-player prize.
