Meta, the United States technology giant, announced the appointment of Arun Srinivas as Managing Director and Head of the Indian Operations Board, effective 1 July. According to its social media sources, Srinivas is currently responsible for advertising in India in Meta, with extensive market experience and industry insight.
Arun Srinivas will take over the entire business of Meta in India, covering Facebook, Instagram, WhatsApp and advertising, directly to the Vice-President of Meta Asia-Pacific, SandiaI don’t know.Devanathan.Sandhya Devanathan reported. As head of advertising in India, Srinivas has gained considerable experience in promoting Meta ‘ s cooperation with local brands and agents.
According to Magglobal.com, since joining Meta in 2020, Arun Srinivas has led the advertising revenue growth strategy, laying the foundation for the successful commercialization of Meta in the Indian market. Arun Srinivas played an important role in driving the company ‘ s key revenue growth engine, particularly in the commercialization of AI applications, Reels short video and instant communications. Among the new players, Srinivas will be responsible for developing Meta ‘ s long-term strategy in India, balancing growth and compliance needs.
Arun Srinivas, with nearly three decades of sales and marketing experience, held senior management positions in top-level enterprises before joining Meta, including the United Indian Federation of the United States of America, Sports Declines, Ola, the Cybercar platform, WestBridge Capital, and others. Professional background, which combines deep expertise in brand-building, digital transformation and growth-driven strategies, provides valuable and complex experience in leading the Meta Indian market.
In announcing his appointment, the Vice-President of Meta (India and South-East Asia), Sandia Dewanathan, said: “India is at a critical juncture at the forefront of economic growth and innovation, and we are very pleased that Arun is taking the lead, and Meta is leading the wave of AI applications, Whatsapp and Reels in Indian markets. Arun ‘ s impressive performance in building high-performance teams, promoting product innovation and fostering strong partnerships has made him the ideal leader to drive Meta ‘ s sustained and increased investment in India. In the future, he will continue to work closely with me to expand Meta’s operations in India.”
It is worth noting that this appointment comes at a time of intense controversy between Meta and the Indian authorities over allegations of anti-competitive behaviour. The Competition Commission of India (CCI) charged Meta with anti-competitive conduct, focusing on its business practices on whatsApp and Facebook platforms. CCI is reportedly investigating whether Meta has restricted its competitors through data-sharing and high-level policies to the detriment of local start-ups. In 2024, CCI imposed hundreds of millions of dollars in fines on Meta and asked it to adjust part of its operating model, prompting Meta to protest strongly.
Meta’s appointment of an experienced in-house executive, Arun Srinivas, to the Indian market and its clear reporting to Sandhya Devanathan, Senior Vice-President of the two major regions of South-East Asia, highlighted the company’s strategic focus on this high-growth and high-potential market in India. Srinivas ‘ successful experience with advertising commercialization, AI and localized products (Reels) will help Meta further consolidate its position in the digital ecology of India and seize AI-driven growth opportunities.
